Trade associations, including SMART, unite under the #CutTheTape campaign, urging global governments to adopt QR codes as unified digital labels for clothing. This game-changing move is set to transform sustainability, circularity, and authenticity in fashion and textile recycling.
AWARE™'s Contribution to the Shift
AWARE™ fully supports this industry-wide push towards eco-friendly practices. Our traceability solution, featuring QR codes linked to a Digital Product Passport, aligns seamlessly with this vision. This technology empowers consumers with easily accessible information, strategically extending the lifecycle of garments in the resilient reuse and recycle distribution chain.
EcoKids Joins the QR Code Movement
In alignment with the #CutTheTape campaign, EcoKids is set to adopt QR codes. This technology promises to be a key enabler for sustainable fashion, promoting transparency and accountability across the industry.
Commitment to a Greener Planet
In line with the ethos of the #CutTheTape campaign, EcoKids is dedicated to equipping the fashion and textile industry with tools that promote conscious decision-making. We envision a future where every stakeholder, from brands to consumers, plays an active role in creating a greener planet. Through unified digital labeling and traceability solutions, we take a significant step towards achieving this shared goal. Together, we're steering fashion towards circularity, authenticity, and a greener planet.
